Brand Guidelines

Anyone using Moveshelf’s assets should only use the logos and screenshots found on our Brand Resources site and follow these guidelines. Only those planning to use Moveshelf’s assets in any broadcast, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission. Requests must be in English and include a mock of how you’re planning to use the Moveshelf logo.

Balance the Moveshelf Brand with your brand

Make sure your brand is the focus, not Moveshelf. Don’t use the Moveshelf brand in a way that implies partnership, sponsorship or endorsement. Don’t combine any part of the Moveshelf brand with a company name, trademarks or other generic terms. Moveshelf content shouldn’t be more than 50 percent of your design nor the most prominent feature. Avoid trademarks, names, domain names, logos or other content that could be confused with Moveshelf.

Keep the word Moveshelf consistent

Keep the word Moveshelf capitalized and in same font size and style as the content surrounding it. Don’t modify, abbreviate or translate the word Moveshelf, or use any of our logos to replace it. Don’t combine “Move” or “shelf” with your own brand. If you offer an app, website or other product or service that uses the Moveshelf APIs or is otherwise compatible with or related to Moveshelf, you may describe how your application, website or product relates to Moveshelf. For example, you may say that your app is "for Moveshelf" or that the name of your campaign is "on Moveshelf".


Moveshelf’s trademarks, including Moveshelf, the Moveshelf logo, the Moveshelf icon and app logos are owned by Moveshelf and may only be used as provided in these guidelines or with Moveshelf’s permission. You may not use or register, or otherwise claim rights in any Moveshelf trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in “Move” or “shelf” in a way that is confusingly similar to or dilutive of Moveshelf, including as, or as any part of, a trademark. Do not use Moveshelf’s trademarks for anything that would be inconsistent with Moveshelf’s Terms of Use. We may revoke permission to use Moveshelf’s trademarks at any time. Moveshelf reserves the right to withhold approval of content if it’s inconsistent with the Moveshelf brand.